- Art and Museums
Santa Barbara's love-affair with cosmopolitan art and culture is showcased throughout its 50 museums and galleries. The opportunities are almost limitless for tourists to view local and international exhibits, paintings, artifacts, and crafts. For instance, the well-respected Santa Barbara Museum of Art has a permanent collection featuring Western Classical Art, European painting and sculpture, and 20th century photograph and drawings. The art museum also has a 2nd floor dedicated to an impressive Asian Art collection. At the Santa Barbara Historical Museum, history buffs can gain perspective on the community's artistic and cultural heritage. Meanwhile, the Santa Barbara Museum of Natural History attracts countless visitors to their bird, insect, mammal, paleontology, and marine life exhibits. This natural history repository is the oldest museum in Santa Barbara, and it is the owner and operator of the Ty Warner Sea Center.

- Attractions
When visiting Santa Barbara, one has an array of breathtaking attractions to choose from. Known throughout the world as The American Riviera, Santa Barbara owes its beauty to the influences of the Spanish, Mediterranean and Moorish cultures. The prominence of these traditions is reflected in the architecture throughout the city, particularly in Mission Santa Barbara. The "Queen of the Missions", as it is called for its graceful beauty, was founded in 1786 and today serves as a monument to California heritage. Another local destination, celebrated for its beauty, is the Santa Barbara Wine Country. There are 24,000 acres of planted vineyards and more than 100 wineries in the region. Few travelers can escape the mystique and allure of the Zoological Gardens. The Zoological Gardens are ranked as one the best small zoos in America, and even better, ithey're located next to the ocean!

- Activities
Santa Barbara's Mediterranean climate is fantastic for outdoor activities any time of year. Many people are especially enamored with the 100 miles of Pacific coastline. Indeed, the waters of Santa Barbara are home to a variety of endeavors. Whether watching whales and sea lions, enjoying a dinner cruise , or relaxing to a floating jazz concert, sailing in Santa Barbara is an unforgettable experience. For thrills, nothing compares to the adrenaline rush one gets from kayaking through the Channel Islands National Park & Marine Sanctuary. Water sports like surfing, jet skiing, and swimming also get the blood flowing. To top it all off, Santa Barbara is a hub for some of the best scuba diving in California. Take advantage of a wonderful opportunity to explore the sea.